Privacy Policy
Last Updated: 2026
DriveWire ("we," "us," "our," or "Company") operates the website drivewire.eu. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using drivewire.eu, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in various ways, including:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or inquiries.
- Technical Information: IP address, browser type, device type, operating system, and pages visited on our site.
- Cookies and Tracking: Information collected through cookies, pixels, and similar tracking technologies to enhance your browsing experience.
- Usage Data: Information about how you interact with our content, including clicks, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To track and measure affiliate commissions and conversions from casino partners.
- To conduct analytics and understand user behaviour to optimise site performance.
- To send you informational updates, newsletters, and promotional content (where you have consented).
- To comply with legal obligations and protect our legal interests.
- To prevent fraud and enhance security.
Cookie Policy
Our website uses cookies to enhance your experience. Cookies are small files stored on your device that help us recognise you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for site functionality and cannot be disabled.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to our casino partners for commission purposes.
- Marketing Cookies: Used to deliver personalised content and advertisements.
Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect site functionality. You can also opt out of analytics tracking by using tools such as the Google Analytics Opt-Out Browser Add-on.
Third-Party Links
Our website contains links to third-party casino operators, gambling affiliates, and other external websites. We are not responsible for the privacy practices, content, or security of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information or engaging with their services.
When you click on links to casino partners through drivewire.eu, you leave our site and enter their domain. We have no control over their data collection practices, and this Privacy Policy does not apply to their operations.
Your Rights
Under UK and EU data protection law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You can ask us to limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to marketing communications and certain processing activities.
- Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:
- Contact information and affiliate tracking data are retained for up to 3 years after your last interaction with our site.
- Analytics data is retained in accordance with our analytics provider's terms (typically 26 months).
- If you request deletion, we will remove your data within 30 days, except where legal obligations require retention.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data protection concern, please contact us at:
Email: privacy@drivewire.eu
Website: drivewire.eu
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This website is an affiliate platform for gambling and casino services. Gambling involves risk and may not be suitable for all users. Please gamble responsibly and review the terms and responsible gambling policies of any casino operator you engage with.